The Christmas Initiative
"Giving a gift can open doors; it gives access to important people.” - Proverbs 18:16
Every December, My Town Miracles brings together families, volunteers, and community partners to love our neighbors through practical acts of care and generosity.
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What began in a front yard in 2020 has grown into a citywide celebration of compassion and connection. ​
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The Christmas Initiative is not about who deserves help; it is about reminding every child that they are seen, valued, and loved unconditionally — not because of what they do, but because of who they are.
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My Town Miracles invites people of faith and goodwill to come together to meet needs, lift burdens, and support families across Memphis.
Get Involved
“God did extraordinary miracles through Paul.” - Acts 19:11
Together, we’re equipping Memphis children for 2026 — and it starts with you.
There are four simple ways to make a difference this Christmas:
Receive a child’s wishlist, shop for gifts, wrap them, and deliver the joy on December 23rd.
Suggested budget: $300 per child (or $150 for a partial wishlist).
Your generosity provides essentials, stability, and hope for the year ahead.
If you don’t have time to shop, you can still make a difference.
Your donation allows our team to purchase and deliver gifts on your behalf.
Every dollar helps meet tangible needs and remind families they’re not alone.
If your company, church, or group would like to make a larger impact, sponsorship opportunities are available.
Your Sponsorship is more than a Christmas miracle.
It is a year-long investment in hope, stability, and transformation for our city.
Join us on December 23rd for a city-wide celebration from 6 a.m. to 5 p.m.
Help organize, wrap, serve, or deliver gifts to families.
Children are welcome to volunteer alongside their parents — it’s a beautiful way to serve together.
Since 2020:
1,072 children served
400+ families supported
140+ volunteers each year
30+ Memphis zip codes reached
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“They give my child a reason to smile every Christmas. I am forever grateful.” – MTM Parent
In the News
The Why Behind Every Christmas
The Heart Behind It
2019 - Before There Were 1,000 Gifts… There Was One.
Every movement starts with one moment of love. The Christmas Initiative began with a single gift that opened the door to hope for an entire family.
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Four of Whitney's friends wanted to help a local family for Christmas.
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She texted one of her high school girls to ask what she wanted. Her answer was simple:
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“Clothes. Shoes. A bike.”
“Just a bike?” I asked.
“Yes, Ms. Whitney, just a bike.”
So, a quick trip to Target — and she had her bike.
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Two days before Christmas, we showed up to surprise her. A few days later, she rode that bike to a nearby restaurant, got a job on the spot, and began helping her family pay bills.
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That one gift became her transportation to work, her family’s stability, and her first step toward independence.
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“Just a bike?”
No — it was so much more than that.
How It Grew
2020 – One call to action on social media brought family and friends together in a front yard. Folks loaded their truck beds, SUVs, and trailers, and Batman, Iron Man, and Spider-Man helped deliver dinner and gifts to 65 children in 18 families.
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2021 – Over 200 gifters and volunteers, including My Town Miracles, came together to serve 175 children in Orange Mound. Businesses brought trucks, restaurants donated groceries, and students dressed as superheroes to spread joy.
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2022 – The effort outgrew the front yard and moved into a local church fellowship hall. Despite freezing weather and a power outage, 210 children and 85 parents across 71 households received gifts — all delivered within six hours.
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2023 – The Initiative moved to RedZone Ministries in Orange Mound. Over two days, 173 givers and 87 volunteers fulfilled 273 wishlists for 98 households — a citywide reunion of hope and community.
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2024 – At RedZone again, 349 children in 137 families received gifts and essentials. Volunteers served 400 burgers, poured 200 cups of cocoa, and led crafts, cookie decorating, and superhero photos.
It wasn’t just gift pickup — it was a day of connection, joy, and belonging.
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2025 – This Christmas, we’ll do it again — for even more, we pray.
Because every child in My Town matters.
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“A gift opens the way and ushers the giver into the presence of the great.” — Proverbs 18:16
Contact
Want to join in?
Please fill out the form linked above with your information, and we will be in touch!
If you'd like to learn more about how your organization or business can get involved, feel free to email whitney@mytownmiracles.org